Advancement Advisors Group

Author name: Maureen Mahoney Hill, CFRE

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Advancing Your Skills: Engaging Your Board in Fundraising

Board members are pivotal in the success of your nonprofit organization. In addition to setting the strategic direction, managing finances and providing governance oversight, they also play an invaluable role in your fundraising efforts. If your board is not actively involved in fundraising, it impacts not only the likelihood of your success but also your

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Advancing Your Skills: Rethinking Event Fundraising

The current situation has been hard on all nonprofit organizations, but for those that rely heavily on event fundraising, the impact could be catastrophic. For proactive organizations, the current challenge can be viewed as an opportunity to rethink events as part of their overall fundraising plan. Board members and volunteers love big events, but fundraising

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Advancing Your Skills: Engaging Your Donors

According to recent research from the Veritus Group, there are three main factors that donors use to choose a charity to support financially – results, trust, and personal connection. Donors are looking for meaningful relationships with the organizations they support, not transactions. Mobilizing your executive leadership, board, and full staff to build more effective relationships

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Advancing Your Skills: Using Research to Improve Results

Nonprofit organizations are always looking for new donors, but it’s often best to start with your existing donor base for the most effective and cost-efficient results. How much do you track and know about your existing donors? What information are you utilizing to engage, communicate and solicit? Good research doesn’t have to be expensive—cost-effective options

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