Advancement Advisors Group

Author name: Maureen Mahoney Hill, CFRE

Donor Stewardship: Love Your Donors or Lose Them

Donor stewardship practices have become much more intentional, strategic and focused. That’s the good news. But according to the most recent report from the Fundraising Effectiveness Project (FEP), overall donor retention rates – which have hovered between 40% and 45% for the last 10 years – are dropping. FEP results also show that donors at

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Don’t Look Back – Using Giving Trends to Plan for the Future

Much attention has been paid to the recent news from Giving USA that showed a decline in giving. While national statistics of the type shared by Giving USA are useful for tracking trends and planning strategies, the media often spins an unnecessarily dramatic response. This year it has been all doom and gloom. Rather than

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