Donor Stewardship: Love Your Donors or Lose Them
Donor stewardship practices have become much more intentional, strategic and focused. That’s the good news. But according to the most recent report from the Fundraising Effectiveness Project (FEP), overall donor retention rates – which have hovered between 40% and 45% for the last 10 years – are dropping. FEP results also show that donors at […]
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